Fashiolista is a social network built around the concept of fashion. Users can add their favorite wearable items, from handbags and shoes to clothing and accessories. Fashiolista gives the user a place to compile and share their favorite looks within the community. Fashiolista provides users with a bookmarklet that they can use on any retail website. Users can add and remove items as they find them. Newcomers can check out the homepage to view a list of featured favorites and popular find items. Some are listed after being chosen by the Fashiolista editorial team and others by being selected by the user community. The website also allows users to attach tags to items to make them easier to find. The tag system gives users a way to search for items by color, designer and other criteria. Fashiolista is a community focused fashion website that allows users to share their fashion sense.
Fashiolista was founded in April of 2010. Today, the team of fewer than ten individuals includes CTO Rick Van Hattem. Based out of Amsterdam, Fashiolista is growing its community. The website gives users an outlet to share their personal style with others. The site is also a good source of inspiration for aspiring fashionistas. In 2011, Fashiolista caught the attention of Atomico Ventures, which invested $500,000 in it.
Fashiolista gives users a platform to voice their fashion preferences. The website allows users to search using the tag system. Users can also check out information about items as well as color images. Through Fashiolista, users can easily share new finds and old favorites with their friends.
The Fashiolista website entices new users with numerous images of fashionable items. Users are greeted by a collection of color images alongside a list of red tag buttons. Users can quickly jump into the Fashiolista community by checking out the tagged items or adding the convenient bookmarklet to their browser to add the items they find. Overall, the application makes it very easy for a new user to become comfortable and start using Fashiolista to share their favorite garments and accessories or look for new potential favorites.
A new user can join the Fashiolista community by clicking on the small red “Join Us” button at the top, right hand corner of the homepage. This directs the user to the short registration form. The top of the form includes a blue button that gives the user the option of registering through Facebook. Those who prefer to go the traditional route can fill in their username, email address and a password. After doing so, the user can click the black and white “Start spreading the love!” button at the bottom of the form to continue. Once the user’s account has been created, the site recommends that the user adds the Fashiolista bookmarklet to their browser to get the full experience offered by the application.
Anyone can enjoy Fashiolista for free. There are no subscriptions or sign up fees. Anyone can become a member just by filling out the registration form. This is definitely a big plus to encourage more users to join up and participate in the Fashiolista community. That being said, there may be some cost associated with the application should the user purchase items they find through the community. This is completely optional and up to the user.
Fashiolista is intended for anyone, primarily female, who adores good fashion and wants to spread it around. The site makes it much easier to pass new finds on to others and see what is popular among other fashion conscience individuals.